Spotify Wrapped has historically included the five musicians a user has listened to most often, the songs to which they have listened most, and their favorite music genres. Released annually in early December since 2016, the campaign allows Spotify users to view a compilation of data about their activity on the platform over the past year and invites them to share it on social media. Apple/itunes just over the £10 mark, Spotify, google/youtube all around or under the £5 mark, Amazon didn’t even make it over 50p.Spotify Wrapped is a viral marketing campaign by Spotify. But I have artist mates who are higher profile than me who are utterly broke right now.”ĭJ Food, an artist with around 38,000 monthly Spotify listeners, responded to Posthuman’s tweets, “I totally up my last 3 PRS payments earlier for 2020 so far. Also my label brings in a bit of cash too, though I try & pay my artists much higher cuts than standard. I’m lucky to have a partner who still has a job, and to have a pretty small mortgage. You’d be surprised at artists you think are ‘big’ who are struggling to pay the rent. If you’re a fan of underground music - especially of artists who usually play out live or DJ - take a moment to think about how they are surviving right now.
Obviously, radio play & adverts can change things dramatically, and more mainstream music means much higher plays. He continued in subsequent tweets, “Perceptions of what artists make financially from music sales & streams can be way off the reality. I mean… it's still a very long way from making a living & without live/DJ gigs it's shit. I made around £3000 profit on Bandcamp from Posthuman tracks In 2020, I made around £300 profit on Spotify from Posthuman tracks
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